What is HLR lookup?

HLR lookup is a request to the HLR (Home Location Register) database, which is part of the mobile network. It is used to get information about the subscriber's location and current status in the network.

The HLR is a central database that stores information about all mobile network subscribers. It contains the information needed to manage the subscriber's connection to the network and provide communication services to them. The HLR stores data on cell phone numbers, SIM card IDs, subscriber activity status, location via MSC/VLR query, type of connected network, available services, and other attributes

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How does HLR lookup work?

When an HLR query occurs, the system sends a request to obtain information about a specific subscriber. The operator can use the obtained data to process calls, send SMS messages, or provide other communication services.

HLR request plays an important role in the functioning of GSM and UMTS networks and helps operators to provide reliable and efficient provision of telephone services in a limited time.

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HLR Lookup advantages

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    Data accuracy

    HLR lookup provides accurate information about a subscriber's location and current status on the network. This allows you to formulate more personalized services and attract new customers. With the help of HLR lookup, companies better understand what exactly a subscriber might need.

    For example, if a customer signs up for roaming for a month in October, then in November, the mobile operator can again offer him or her tariffs for the home region. This can be done in contextual advertising, targeted ads, or mailings. A relevant offer will increase the likelihood that a person will click on the link and take a targeted action.

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    Personalized service offers

    Thanks to HLR lookup, you can adapt your marketing strategy and offer personalized services. Knowing the subscriber's location and preferences, you can offer tariffs, services, and additional options that best match the interests and current needs of a particular user.

    For example, if users are not in their home region, a cellular operator can send an SMS message to them and tell them about a favorable roaming tariff.

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    Improved customer experience

    HLR lookup helps you provide a better customer experience. By knowing a subscriber's current activity and location, you can prevent potential problems or delays in service delivery by offering solutions in advance.

    For example, if a customer is traveling to another country, the company can send them instructions on how to activate roaming as soon as they cross the border.

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What information is required for HLR lookups?

To make HLR lookups, you need only a small amount of data: subscribers' phone numbers and country or operator codes. The request is sent through our GlobaHub platfrom, and you will receive a response about the subscribers' location and status in the network.

When using HLR lookup, you should consider security issues, comply with GDPR rules and subscriber privacy policies, and only use the information obtained in accordance with the letter of the law.

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How to use HLR data in business and marketing

In marketing, HLR lookup can be used to analyze customers. This is important for businesses where the offer itself depends on the communication services or the location of the subscriber. These can be mobile operators, local companies, etc. Thanks to HLR, you can provide more personalized communication services or track inactive subscribers.

For example, due to information about the location of the caller and his or her status, a marketer will be able to adapt the advertising strategy and offer customers what is most relevant for them now, for example, a mobile tariff with automatic roaming. HLR lookup is one of the ways to get to know your customer better and can be useful for marketers and digital advertising specialists.

HLR verification is often used by security services as well. For example, to combat fraudsters or those who send spam.

HLR is an important tool for cellular operators' effective work. The method allows operators to receive information about the subscriber's location and status and then use it to customize advertising and provide relevant communication services.

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